360queenstown-wanaka

Website Redesign and Virtual Tour Creation

In 2012 we started New Zealand’s first virtual-tour-centred information website, 360queenstown-wanaka.com. We partnered with 360niseko.com and used their platform, which had a simple, easy-to-use design and a custom-made back-end platform.

We’ve since spent the last three years looking at how people use the website and redefining its goals. We took the original concept, rethought the site’s architecture, researched the user journeys, clearly defined the unique points of difference, then created a new design with all of those aspects at the forefront.

Here are a few visuals to demonstrate the process we went through with this redesign, including a user-experience alignment diagram and a user journey diagram…

About 360queenstown-wanaka

Bringing 360 panoramic virtual tour photography to Queenstown and Wanaka; the 360qw mission is to provide the most detailed and visually-engaging information website for the Queenstown and Wanaka region, while publishing useful and entertaining content all year round.

360qw provides visitors to the area with a valuable and interactive resource to help plan trips and navigate to places in the Queenstown and Wanaka region. It gives businesses in the area a FREE directory listing and provides opportunities to find new customers through our Featured Locations advertising service.

Client

  • Self-funded project

Roles

  • User-Experience and Market Research
  • Web Design
  • Information Architecture
  • User Journey Planning
  • Content Creation
  • Bulk Media Migration
  • Virtual Tour Creation

Completed

  • November 2015

Project Link

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