The North Face Frontier

Website Design and Build

NZ’s popular, long-running freeride event is reaching new heights and pushing new boundaries for 2016. With a branding change to The North Face Frontier, the Freeride World Tour Qualifying event needed a new website to match their new brand.

With Snow Sports New Zealand managing the event it made sense to use a local business with whom they had a strong relationship with already. With our background in snow sports, this project was right up our alley.

We decided to focus the homepage around a powerful video background (disabled for mobile), with two simple call-to-actions. All textual content was featured below the fold on purpose, with the goal of captivating the viewer through video from the get-go. The rest of the homepage was designed around a countdown timer, a carousel image prompt and social media feeds for both Facebook and Instagram.

The rest of the new Frontier website is rather simple, however a lot of time was spent migrating old content from the previous Freeski Open website and archiving it into blog posts within this new site.

About The North Face Frontier

For over a decade, the world’s top skiers used the NZ Freeski Open as a stepping stone to the Freeride World Tour. In 2015 snowboarders were also invited to compete and the overwhelmingly positive response made it an easy decision to keep the snowboard competition as a permanent fixture.

In 2016 The North Face Frontier will provide ski and snowboard competitors more opportunity to stack up FWQ points by running a 2* as well as a 4* event. With the excellent facilities and spectacular terrain of The Remarkables as the competition venue and as one of the first events of the FWQ season, The North Face Frontier hopes to attract top level competitors from all over the globe.

Read a testimonial from Snow Sports NZ

“Keith and his team at 360 New Zealand recently worked with Snow Sports NZ on the development of a new website as part of a rebrand of our popular and long standing freeride event. From start to finish the entire process was managed professionally, in a timely manner and the finished result was well beyond our expectations, we were blown away! When we presented the new look website to our major sponsor their response came back: Wow! I love it, I mean I really love it!! It is on a whole new level, love the use of video in the banner, it’s also super clean. Thanks to Keith, our new website perfectly captures the vibe of our event, engages our target audience and provides the perfect platform for our marketing and communications. We would not hesitate to recommend 360nz for all web design and strategy.” – Alex Kerr, Snow Sports NZ

Client

  • Snow Sports NZ / The North Face

Roles

  • Web Design
  • Content Migration
  • Information Architecture
  • Strategy
  • Support

Completed

  • July 2016

Project Link

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