Cardrona Alpine Resort

360 Degree Video, VR Headsets and 360 Aerial Panoramas

As a business that is continually pushing marketing innovation within the NZ ski industry, Cardrona was the ideal client for us to work with when testing the potential of the new Oculus Go VR Headsets.

During the 12017 winter season we shot a “general mountain” 360 degree video edit, with the goal of engaging on offline audience at the Australian snow expo events pre-winter 2018. The video was to showcase the wide open trails and general feel of the mountain in less than 2 minutes.

Cardrona 360 Degree Video

Alongside the 360 video, we shot a series of 360 degree aerial panoramas to create an aerial virtual tour. Here’s one of the panoramas as a flat image…

Cardrona aerial 360 panorama

About Cardrona Alpine Resort

Found in between Queenstown and Wanaka, Cardrona is known for its genuine family-friendly atmosphere, wide groomed runs, perfectly-shaped parks and pipes.

Most reputed for its friendly and genuine vibe, Cardrona is widely considered the most suitable mountain in the Southern Lakes for families and beginners. Here, beginners will find amazing terrain to learn to ski or snowboard on, and intermediates will find themselves easily progressing to the next level.

Read a testimonial from Cardrona Alpine Resort

“360 video content has been on our radar for a while now and with their experience, 360 NZ were the obvious solution when it came to producing a piece of content to showcase the resort at trade events and online. The team at 360 NZ were outstanding, effectively interpreting our brief and flexible enough to work with us around variable mountain weather conditions as we searched for the ‘perfect’ shot.

Over and above the content creation, 360 NZ were able to supply the new Oculus Go VR headsets for our most recent event, allowing us to transport guests to the resort from an expo in Australia and allowing us to sell the destination far greater than what’s possible with traditional media.

Cardrona using VR headsets at trade show

360 content has been a step change for us in destination/activity marketing and we look forward to working with the team on more upcoming projects.” – James Mulcahy – Marketing, Cardrona Alpine Resort

Client

  • Cardrona Alpine Resort

Roles

  • 360 Video Filming and Editing
  • Pre and Post Production
  • 360 Aerial Panorama Shooting
  • Virtual Tour Creation

Completed

  • May 2018

Project Link

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