Video content that appeals to the emotions, curiosities and needs of its intended audience is a winner for marketers and their organisations.
So, how is video content so effective? Why should I use it? We’re glad you asked. There are some phenomenal statistics out there demonstrating in big, shiny numbers just how effective it is. But we know that some people just aren’t numbers people, like all those who prefer a video ;-). So, below we’ll talk you through some of the benefits of using video in your marketing and how it works for organisations.
The importance of good content cannot be overlooked. Whether it’s written, verbal, visual, or experiential, it all evokes an emotional response. This can be positive or negative. We’ve written about the first impression your website can make on a potential customer and this is also true for every other brand touchpoint you control.
Bespoke vs Off-The-Shelf vs Hybrid
When we work with customers on their e-learning projects, we choose to work with a hybrid Learning Management System (LMS) that allows cost-effective customisation of learning modules and course content. Think of it like a hybrid vehicle engine… maximum fuel efficiency without losing the torque of your 3L diesel.
Planning a wedding? Have family or friends who because of their health or other circumstances can’t make it to your big day?
Don’t worry, they can still experience your big event with the help of a little wedding technology.
Why not live stream?
What if you could give your trainees an online learning experience that was as close as possible to being there in person?
E-Learning courses have come a long way from the days where people read the text and then ticked the multi choice answer box. Online training is becoming more common, less cost prohibitive and far more innovative. As a result, its effectiveness is also increasing.
When people want to find a product or service these days, they jump straight online and search, just as they used to do with the Yellow Pages in the 90s.
Your website is therefore the first impression that these people have of your company.
How does your online presence stack up? Does it reflect the impression you would create if you met your potential customer in person?
E-learning is changing the landscape of education for many types of organisations and across a multitude of different industries. But it’s not just for the big educational institutions.
Have you considered how a simple e-learning platform could help your organisation?