Video content that appeals to the emotions, curiosities and needs of its intended audience is a winner for marketers and their organisations.
So, how is video content so effective? Why should I use it? We’re glad you asked. There are some phenomenal statistics out there demonstrating in big, shiny numbers just how effective it is. But we know that some people just aren’t numbers people, like all those who prefer a video ;-). So, below we’ll talk you through some of the benefits of using video in your marketing and how it works for organisations.
What if you could give your trainees an online learning experience that was as close as possible to being there in person?
E-Learning courses have come a long way from the days where people read the text and then ticked the multi choice answer box. Online training is becoming more common, less cost prohibitive and far more innovative. As a result, its effectiveness is also increasing.
As part of a recent filming, web and e-learning project with Drowning Prevention Auckland, we also shot a 360° video flying over rips on Auckland’s West Coast.
“Hmmmm… a video series all shot in 360 degrees!”
“Would it work? How long should the episodes be? What kind of topics would people want to see in 360°?”
We’ve been testing…
The 360° video era is upon us and we decided to test out our new custom-built 360° camera with a variety of mounts and environments, from handheld to aerial – yep, we’ve built a custom mount for our drone!