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Perspectives

Insightful ramblings; sideline passion projects; even a little insider industry knowhow...
Welcome to the 360nz Blog!

5 Ways Video Content Works

5 Ways Video Content Works

Video content that appeals to the emotions, curiosities and needs of its intended audience is a winner for marketers and their organisations. So, how is video content so effective? Why should I use it? We’re glad you asked. There are some phenomenal statistics out...

The Content of your (Brand’s) Character

The Content of your (Brand’s) Character

The importance of good content cannot be overlooked. Whether it’s written, verbal, visual, or experiential, it all evokes an emotional response. This can be positive or negative. We’ve written about the first impression your website can make on a potential customer...

Learning Management Systems Pros & Cons

Learning Management Systems Pros & Cons

When we work with customers on their e-learning projects, we choose to work with a hybrid Learning Management System (LMS) that allows cost-effective customisation of learning modules and course content. Think of it like a hybrid vehicle engine… maximum fuel efficiency without losing the torque of your 3L diesel.

2018 Video Show Reel

2018 Video Show Reel

What a fun year 2018 has been! We've been fortunate enough to work on some of the most interesting projects to date, from media shoots in Japan to 360° video and e-learning projects in Auckland, and backcountry splitboarding filming trips in own our backyard of...

The Latest in Live Streaming

The Latest in Live Streaming

Planning a wedding? Have family or friends who because of their health or other circumstances can’t make it to your big day? Don’t worry, they can still experience your big event with the help of a little wedding technology. Why not live stream? Live streaming is a...

Integrating 360 Degree Video into E-Learning

Integrating 360 Degree Video into E-Learning

What if you could give your trainees an online learning experience that was as close as possible to being there in person? E-Learning courses have come a long way from the days where people read the text and then ticked the multi choice answer box. Online training is...

5 things to consider when contracting a drone operator

5 things to consider when contracting a drone operator

You’ve made the decision to use aerial imagery within your project. Now the question is who to hire. Here are some key areas to consider when using an UAV (unmanned aerial vehicle) as part of your project... 1. Aviation Licensing When you’re choosing to use a...

5 ways that E-Learning can help your organisation

5 ways that E-Learning can help your organisation

E-learning is changing the landscape of education for many types of organisations and across a multitude of different industries. But it's not just for the big educational institutions. Have you considered how a simple e-learning platform could help your organisation?...

3 Steps When Planning an Educational Video Series

3 Steps When Planning an Educational Video Series

Here at 360nz we've created a few educational video series now and feel confident in our recipe for success. Here's the basic three-step process we go through when planning a new educational video series... 1. Learning Goals Firstly, establish what the overriding...

3-mins-in-360 Video Series

3-mins-in-360 Video Series

"Hmmmm... a video series all shot in 360 degrees!" "Would it work? How long should the episodes be? What kind of topics would people want to see in 360°?" We asked ourselves these questions and many more in October 2017, when we were deep into our early stages of...

Shooting with the USA Olympic Halfpipe Ski Team

Shooting with the USA Olympic Halfpipe Ski Team

It's February 2018. We're sitting in a hotel at Aomori Spring Ski Resort in Japan, with some elite company from the snow sports world. And we're watching the opening ceremony for the Winter Olympics in Korea. Over the past two weeks we've had the pleasure of shooting...

Entertainment at its Best!

Entertainment at its Best!

We've done a bunch of work with the local distributor Winter Imports, particularly with their men's underwear brand MyPakage. This project was by far the most entertaining, with professional freeride skier Sam Lee putting himself on the edge of embarrassment during...

A Test Edit with the Sony A9

A Test Edit with the Sony A9

Keeping up with the latest gear is one of the biggest challenges for smaller digital media businesses like us. After years wearing the Canon label proudly on our chests, it was time to make the switch to the sexy full frame mirrorless systems of the Sony Alpha series....

Mount Testing for 360 Degree Video

Mount Testing for 360 Degree Video

We've been testing... The 360° video era is upon us and we decided to test out our new custom-built 360° camera with a variety of mounts and environments, from handheld to aerial - yep, we've built a custom mount for our drone! Watch the edit here... Check out more of...