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Perspectives

Insightful ramblings; sideline passion projects; even a little insider industry knowhow...
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5 Ways Video Content Works

5 Ways Video Content Works

Video content that appeals to the emotions, curiosities and needs of its intended audience is a winner for marketers and their organisations.

So, how is video content so effective? Why should I use it? We’re glad you asked. There are some phenomenal statistics out there demonstrating in big, shiny numbers just how effective it is. But we know that some people just aren’t numbers people, like all those who prefer a video ;-). So, below we’ll talk you through some of the benefits of using video in your marketing and how it works for organisations.
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A Test Edit with the Sony A9

A Test Edit with the Sony A9

Keeping up with the latest gear is one of the biggest challenges for smaller digital media businesses like us.

After years wearing the Canon label proudly on our chests, it was time to make the switch to the sexy full frame mirrorless systems of the Sony Alpha series.
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