Thankfully for us Keith and Richie at 360nz missed that memo. Dogs, kids, boats, kayaks, SUPS, wind, water, dirt and all kinds of other chaos were thrown into this mix. With each shoot the images got more golden – literally as Raphie and Miro (their own dogs) became the stars of the show; and figuratively as Keith and Richie captured both the functional and emotional elements of our brand putting the design of the gear and the bond between man and dog front and centre in every shot.

This was our most ambitious shoot ever to get the kind of material for Float Doggy and the results speak for themselves. We are a primarily online brand and we’ve sold out of the product they shot for us twice this summer in the northern hemisphere. The gear, the skill, the perseverance, the on time delivery and the navigation of so many moving parts that 360 brought to this is remarkable and we are eternally grateful.”