Aomori Spring Web Design & Imagery

Client: Aomori Spring Ski Resort


Completed: September 2017

Built as a WordPress Multisite, this 3-part, multi-lingual web design contract was a very substantial undertaking. With multiple stakeholders and a number of technology providers involved, the project management and communication was by far the trickiest aspect to this project.

The client required three different websites to promote their main three service offerings; the hotel, the golf course and the ski resort. Whilst each site needed to maintain a consistent structure, layout and flow, the content differed dramatically as the target audiences varied by nationality, interests and age demographic. Our own imagery (shot previously whilst working on location with the client) became a valuable asset and was utilised in a variety of aspects.

This project required in-depth research and planning in the early phases, followed by a detailed design phase, a lengthy content creation phase (working with multiple translators) and a problematic migration for the soft launch (due to the variety of technology providers involved).

We managed the whole process, from start to finish, and ended up supply the hosting ourselves.


Web Design & Hosting


Information Architecture


WordPress Multisite Setup


Multi-Lingual Site Creation with WPML


Web Background Video


Stakeholder Research & Planning




Project Management

About Aomori Spring

Aomori Spring and The Rockwood Hotel is a ski and golf resort located in the Tohoku region of the Honshu Island in Japan. The resort is managed by a mixed team of Japanese and multinational professionals, with a number of international stakeholders.

“As experts in many relevant fields – the Japanese snow industry, digital media and website design – choosing Keith and the team at 360 New Zealand for the Aomori Spring Resort and Rockwood Hotel, Japan websites was an easy decision.

Keith took on the sizable task of building the three websites (ski, golf and hotel in both English and Japanese) with a great deal of professionalism, attention to detail and strategy. He was able to structure his approach with a view to future expansion, as well as integrating a number of non-standard third-party applications, and applying a high level of creative design.

I have never worked with a website design company that has delivered so efficiently and creatively. We will be recommending them with enthusiasm to other businesses, and we look forward to working with them again.”

Karen Melville Ives

Marketing, Aomori Spring Ski Resort

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