The North Face Frontier Web Design
Client: Snow Sports NZ & The North Face
Completed: July 2016
With Snow Sports New Zealand managing the event it made sense to use a local business with whom they had a strong relationship with already. With our background in snow sports, this project was right up our alley.
We decided to focus the homepage around a powerful video background (disabled for mobile), with two simple call-to-actions. All textual content was featured below the fold on purpose, with the goal of captivating the viewer through video from the get-go. The rest of the homepage was designed around a countdown timer, a carousel image prompt and social media feeds for both Facebook and Instagram.
The rest of the new Frontier website is rather simple, however a lot of time was spent migrating old content from the previous Freeski Open website and archiving it into blog posts within this new site.
Strategy & Support
About The North Face Frontier
For over a decade, the world’s top skiers used the NZ Freeski Open as a stepping stone to the Freeride World Tour. With the excellent facilities and spectacular terrain of The Remarkables as the competition venue and as one of the first events of the FWQ season, The North Face Frontier hopes to attract top level competitors from all over the globe.