The client required three different websites to promote their main three service offerings; the hotel, the golf course and the ski resort. Whilst each site needed to maintain a consistent structure, layout and flow, the content differed dramatically as the target audiences varied by nationality, interests and age demographic. Our own imagery (shot previously whilst working on location with the client) became a valuable asset and was utilised in a variety of aspects.

This project required in-depth research and planning in the early phases, followed by a detailed design phase, a lengthy content creation phase (working with multiple translators) and a problematic migration for the soft launch (due to the variety of technology providers involved).

We managed the whole process, from start to finish, and ended up supply the hosting ourselves.

As part of the redesign, we needed to migrate two additional WordPress sites/databases, combining all three into one WordPress Multisite. This was a mammoth task given that the databases had over 8000 users.

The whole project was completed in just over two weeks, complete with membership database integration (with external software), a completely new architecture and navigation, and an e-learning platform that we’ve helped to build and work on continuously.

After lots of discussion, we convinced Fitkitchen that a WordPress-based website was the way to go and we began designing right away. Their goal was simple: to create a slick-looking website that showcased their fitness-focused, convenient meals, and helped them to reach their target audience. The website needed to include e-commerce capabilities, which they may or may not end up using, as the product was to initially launched with in-store purchasing only.

Not only did we create the Fitkitchen website, but we provided a continuous stream of advice and strategy around the use of digital media. This culminated in a short promotional video, shot on their launch day in the Dunedin New World supermarket…

Both of the following websites were to carry very similar branding but retain a number of individual characteristics, due to the differences in audience. It was important for the Niseko Instructor Training Academy website to be highly engaging yet well-structured. The selection of products on offer have subtle, yet important, differences, but the price tag is relatively high. These two variables were important for us to keep in mind throughout the whole research, design and content-creation process.

The third website in the project, Niseko Ski School, was to maintain a very similar theme, yet remain more simple with obvious product options and booking processes.

A large number of our own images were also utilised in both websites – we’ve spent some time in Niseko!