Both of the following websites were to carry very similar branding but retain a number of individual characteristics, due to the differences in audience. It was important for the Niseko Instructor Training Academy website to be highly engaging yet well-structured. The selection of products on offer have subtle, yet important, differences, but the price tag is relatively high. These two variables were important for us to keep in mind throughout the whole research, design and content-creation process.

The third website in the project, Niseko Ski School, was to maintain a very similar theme, yet remain more simple with obvious product options and booking processes.

A large number of our own images were also utilised in both websites – we’ve spent some time in Niseko!